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RECENT NEWS

The articles below have been selected to highlight key trends that are forming in the Mobile Marketplace. If you would like to better understand how Symbioun Mobile is contributing to the advancement of these areas, please contact us. In an effort to prevent information overload, and to ensure that the material is fresh, we are keeping the listing to a minimum.

Watch Gen Yers with iPhones to Figure out Next-Gen Payment Plans

Consumers will be converting from one-way Web site searches and purchases on their PCs, using conventional payment capabilities, to two-way interactions based on exchanges of personal data where access, identity, and transacting are embedded and transparent. Led by Generation Y, the very nature of payments will be transformed.

Software And Smart Phones Will Drive Mobile Payments, Report Says

Not every cog is in place yet, but payments from remote devices, especially so-called smart phones, are poised to grow from an estimated $389 million next year to $8.6 billion in 2014, according to a new report from Mercator Advisory Group.

Loyalty Programs Maximized by Behavioral-Based Targeted Incentives

Marketers have long understood that part of their job of motivating customers (in a down economy, a very big part) includes the creation of timely and relevant incentives. Yet most gift card and other loyalty club promotions remain unimaginatively generic in execution.

MARKET RESEARCH

The Mobile Marketplace is vast and dynamic, so the following papers will provide a view into the areas with the greatest potential for rapid advancement and long-term growth. If you would like to better understand how Symbioun Mobile is contributing to the advancement of these areas, please contact us. In an effort to prevent information overload, and to ensure that the material is fresh, we are keeping the listing to a minimum.

Mobile Marketing Association Publishes Mobile Banking Overview

MMA has announced the publication of its Mobile Banking Overview, an educational resource designed to provide analysis of the unique marketing opportunities and attributes that the mobile channel represents for the financial sector.

Mobile Marketing Association Publishes Mobile Advertising Overview

(MMA) has announced the publication of its Mobile Advertising Overview, an educational resource designed to provide an overview on the mobile channels available to advertisers today, including the benefits offered by each, and the considerations to use in selecting and optimizing mobile campaigns.

First Data Publishes Innovations in Decoupled Debit White Paper

First Data has announced the publication of an Innovation White Paper, which explores how innovations in payments and decoupled debit reshape the power of merchant loyalty programs. Special emphasis is placed on how such innovation can increase customer loyalty and decrease operating costs.

First Data Publishes Mobile Commerce Enabler White Paper

First Data has announced the publication of a Mobile Commerce White Paper, which explores how mobile banking is just a first step toward thefull-fledged account management needed to support mobile commerce.